By Neeraj Kansal
June 1, 2021

Google Always tries to improve its results for a better user experience. The Google page experience update 2021 is also all about that. This update focuses on improving web page quality for a better user experience. In this update, Google plans to update its algorithm to include a factors called page quality factors. This update will focus on on-page factors like security between browser and user, page speed, quality content, visual stability, mobile friendliness, safe browsing, etc. To understand what Google page experience 2021 is, let's go through each of its aspects one by one:

What is page experience?

Page experience is user experience while accessing a web page. This includes the content it offers to answer the query, page speed, media, visual stability, user security, etc. The better the user experience, the more would be the ranking of any page. To upgrade its page experience, this update by Google focuses on three aspects of web pages:

  • Loading: This is for the faster loading of web pages and removing pages that do not load and are futile. It also focuses on mobile-friendliness as certain sites take very long to load.
  • Interactivity : This is focused on a user's interaction with a web page. By clicking, scrolling, and using elements of the web page, the user interaction is gauged to rank a website and show it on top of search results.
  • Visual stability: This is focused on removing annoying movement on the web page content. The unexpected and annoying movement of web page elements, ads, etc., will be minimized.

Details on what will be included in the update:

A page experience update will be generated, including several page signals and core web vital metrics like LCP, FID, and CLS. The largest contentful paint (LCP) is incorporated to see websites with the fastest loading speed on their most significant content; speed should be 2.5 seconds or less to rank lists. First, input delay(FID) is incorporated to gauge users' interaction with the page by estimating clicks and taps on the websites. It also considers filling of forms linked to websites. Lastly, the cumulative layout shift(CLS) assesses the visual stability of a website, which helps make sure unannounced layout shifts do not hinder the user experience.

Other than these three, the standard page signals would be considered. These would definitely affect the ranking of certain pages on Google page experience report generated by Google to help users get full knowledge about sites. Sites will no longer show an AMP badge. Non-AMP content is being supported to increase the core strength.

Gradual rollout starting in Mid June this year:

These changes will be introduced from Mid June and would come into good play by August. This update focuses on the page experience of the user and will be used to rollout sites that lack in providing proper page experience to the users. This will also keep in mind other standard protocols, but the prime factor to rollout would be page experience.

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